Let’s kick this thing off with a fairly innocuous little mistake called ‘cross-branding.’ Common as it is, it’s rarely good. This is part of the “mistake majority:” VonDutch Energy Drink. While exploring one of the many delis here in NYC in search of some bullshit snacks (OH MY GOD hold up, waiterminit, them Cap’n Crunch ‘rice-crispie treat-style’ bars is KILLIN’ IT, BIG! anyway...) the logo that we at DesignLosers normally associate with Canal Street and tourists jumped out at me like some clown trying to get me to nod because I’m wearing BAPE too. Just stop.